Precisely what’s changed in the meantime remains a mystery, but demand for an all-new 2013 Haswell MacBook Pro with a massive 17-inch screen has never been higher. Apple previously pulled the 17-inch MacBook Pro due to poor sales that were tapering off by the day, but perhaps thanks to the idea of Haswell under the hood, the market seems ready and waiting to give the biggest daddy of them all another shot at glory.
Apple has proven conclusively that when it comes to Retina display technology, it can pretty much stretch screen sizes out as far as it damn well wants. Screens of 17-inches have admittedly never been the friendliest when it comes to battery life, but at the inclusion of an Intel Haswell CPU is expected to boost longevity by 50% or more, there’s once again plenty of reason to believe a 17-incher could be on the cards this time around.
Of course, this super-premium range-topper will be no mean be aimed at mainstream buyers and will instead appeal more to corporate and productivity markets, but chances are the numbers are more than strong enough to warrant giving the 17-inch machine another go.
It recently came to light that the late Apple co-founder Steve Jobs actually considered pulling the plug on the firm’s Pro range as a whole. He apparently saw the devices as catering to a market that was far too limited and niche to be of significant value for the long-term future of the business, ultimately informing the rest of the board his idea at a company meeting.
He eventually changed his mind and decided to continue developing and offering the Pro range, but some have suggested that Jobs’ uncertainty with the range as a whole rubbed off on those still at the heart of Apple. And if this is the case, it could explain precisely why Tim Cook and Co. have been so cautious with Pro products to date and unafraid of pulling those they don’t see hitting the big time.
The 2013 MacBook Pro range as a whole remains something of a mystery to say the least, having failed to debut at WWDC 2013 this year and summarily been pushed back to a projected fall launch.





