Android’s unstoppable rise is proving to be exactly that, with the world-leading mobile OS having broken through the 80% market share threshold for the very first time. Or in other words, for every 10 Smartphones now shipped on a global basis, no less than eight are running’s Google’s Android operating system.
Yesterday brought the release of the latest Worldwide Quarterly Mobile Phone Tracker by IDC, which includes a detailed breakdown of global Smartphone sales activity for Q3. An impressive 261.1 million Smartphone sales were recorded during the three months, of which a staggering 81% were running one of the many builds of Android currently doing the rounds.
Unsurprisingly, Samsung once again topped the table for Android devices shipped by a single manufacturer. Always the bar-setter for the Android market, a full 39% of all Android Smartphones shipped in Q3 bore the Samsung branding.
No other manufacturer came close, with very few managing to chalk up double-digit figures.
But it wasn’t just Google and Samsung that came out smiling – Microsoft’s Q3 also gave good reason for celebration. Windows Phone is still seen as the tank underdog of the top-three mobile operating systems, but nonetheless managed to score a year on year improvement of 156%. Microsoft’s mobile operating system still accounts for under 5% of the world’s total Smartphone market, but in terms of growth there are few that come close.
And of course, Nokia was once again the brand that helped carry Windows Phone to its new high – a full 93.2% of all WP Smartphones sold during Q3 were made by Nokia.
“Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price,” read a subsequent IDC statement.
“Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward.”
Sales of Smartphones on the whole once again increased by just under 40% compared to the same period the year prior – growth attributed to higher availability and lower average prices than ever before.