Apple’s Success With iTunes Proves Potential for Mobile Payment Project

Apple’s Success With iTunes Proves Potential for Mobile Payment ProjectNow close to the 800 million subscriber milestone, Apple is sitting on a potential goldmine of hundreds of millions of credit cards registered by iTunes customers. If there’s any company in the world that could truly kick-start the mobile payments game, it’s clearly Apple.

Apple’s announcement of reaching almost 800 million active iTunes accounts worldwide solidifies the unique position the company is in to implement a game-changing mobile payments system. The revelation was made by CEO Tim Cook during yesterday’s financial conference call, in which he called the achievement ‘staggering’.

What makes the number all the more incredible is that fact that last time iTunes accounts were discussed by Apple in June of 2013, active accounts were said to total 575 million.

“We now have an almost 800 million iTunes accounts, most of these with credit cards. This is a staggering number,” said the CEO during Wednesday’s call.

However, it also became apparent that while iTunes account activations are on the up, actual sales via iTunes aren’t performing quite as well.

“Keep in mind, in that category there’s several things — not just the App Store kind of revenues,” said Cook when asked about revenues.

“So if you looked at App Store only, it would look a little different than what you’re saying. But in terms of your question about monetization, I do believe that we can monetize more than we are from a services point of view in existing areas and in new areas,”

“And I’m particularly encouraged that when I look at the App Store and how it’s doing, the strength was broad-based. In fact, in China, the growth was in the triple digits.”

With 800 million active iTunes subscriptions and counting, Apple is sitting on a vast archive of hundreds of millions of credit cards registered by its customers all over the world. As such, the Cupertino company is in a unique position to capitalize on its subscriber base with a mobile payments system – a project apparently well underway behind the scenes.

While mobile payments via NFC and by utilizing fingerprint security scanners on Smartphones are anything but new, not a single brand has yet managed to scratch the surface in terms of potential for mobile payments. The theory now is that Apple could in some way link iTunes accounts with its Touch ID fingerprint scanner to allow for not only iTunes purchases, but for use on the High Street anywhere mobile payments are accepted.

Try these:

Computer Electronic Chips Made from Sidewalks? Scientists Transform Cement to Liquid Metal
Tablet Sales Soar as PCs Die a Death – Market Transformation by 2015
Reports: iPad Mini 2, iPad 5 Could Launch Before iOS 7
Sony Honami to Launch July 4th – Google Nexus 5 in Disguise?
Transport Tycoon for iOS Confirmed – GTA: San Andreas for iOS to Follow 2014?
Microsoft Surface Mini to Launch Spring 2014 – One Less Foe For the iPad Mini 2
Going for Gold – New iPad 5 Renders Bring the Bling – Launch November 1?
Reports: Apple Ups iPhone 5S Orders as iPhone 5C Flops Worldwide
Samsung Promises More Curved Phones Next Year, Foldable Screens by 2015
GTA Online for GTA 5 Gets Software Update with Race, Deathmatch Creators
iPad Pro Rumored for October Launch – Will Target Corporate and Educational Markets
Samsung Galaxy Note 3 Neo – A Note 2 In Note 3 Clothing?
LG G3 a No-Show at MWC – Is an Early Launch Still on the Cards?
All New HTC One (M8) Camera Conundrum Cracked – Dual Sensor Mystery Solved
8GB iPhone 5C Priced $80 Lower than 16GB Version – A Fair Trade-Off?
Radiation-Proof Boxers Save Smartphone Addicts from Baked Beans
Apple’s iWatch Goes Into Production Ahead of Q3 Launch, Reports Suggest
LG G3 Sets High Bar for Samsung Galaxy S5 Prime, HTC One (M8) Prime
Amazon Fire Phone Flies - Microsoft Surface Phone Still MIA
From Games to Names to GamePads – What Really Let the Wii U Down?