The most recent Super Bowl halftime show news conference proved to be every bit as vague and non-committal as expected. This time around, it was Lady Gaga – the star of the 2017 event – who made it entirely clear that she was unwilling to give away any real information whatsoever about the specifics of her show. Which of course is technically a good thing, given the way in which much of the enjoyment that comes with the annual extravaganza is the way in which they tend to be full of surprises.
As such, Gaga played politician in every way, doing a brilliant job of deflecting and avoiding all key questions in a polite manner and without giving away any information at all.
The whole point of these news conferences is to generate hype by effectively telling the public nothing more than it already knows. Both the NFL and Gaga really hit the nail on the head this time around, making sure we learned nothing new while at the same time driving anticipation ahead of the Super Bowl halftime show in a big way.
During the interview, Gaga stated that she was a huge fan of the annual halftime show long before she had are any inclination of becoming a superstar in her own right. In particular, she looked back upon the 1993 performance by Michael Jackson as a true standout memory.
“Watching Michael Jackson do the halftime show is one of the fondest memories that I have,” she said.
“He encapsulates everything that you love about a great performer. You watch him go on stage and you can see he’s getting his head into the zone and he’s having a true defining moment. It’s what it must feel like to be a champion.”
One of the most hotly-discussed topics is that of whether or not Gaga and will make the decision to use just about the biggest stage in the world to make her feelings known about current political issues. Having appeared at more than one demonstration against the Trump presidency, it could happen.
Not that she’s giving any early indication of this, of course.
“The only statements that I’ll be making during the halftime show are the statements that I’ve been consistently making throughout my career,” she said.
“I believe in compassion for inclusion, I believe in the spirit of equality and the spirit of this country as one of love and compassion and kindness so my performance will uphold those philosophies.”