If word of the Redmond software giant is anything to go by, the new Surface 2 and Surface Pro 2 Tablets are about to become a lot harder to get hold of. According to Microsoft, both units are already in short supply which of course suggests demand has been exceptional.
“Surface 2 and Surface Pro 2 are close to selling out. All those buyers are gonna need apps. Your move: http://developer.microsoft.com” read the Tweet from the firm’s developers account that appeared on Friday.
So it sounds like it’s all going very well indeed, but if you cast your mind back to the launch of the first Surface Pro Tablet, weren’t we told the same?
It wasn’t long after the first Surface Pro hit the market that we were reliably informed that it was in very short supply and would sell out in no time at all. Of course, the initial reaction was one of pleasant surprise and prior to its arrival there really didn’t seem to be too much demand for the thing.
Would humble pie be eaten by the critical masses?
Not at all, it instead turned out that initial stocks of the Surface Pro were paltry to say the least and it was 100% guaranteed to sell out – perhaps as part of Microsoft’s deliberate plan to build hype around the thing.
Which of course didn’t work – it wasn’t a great many months later we learned that overall sales were weak and un-shiftable inventory was massive.
This time around, Microsoft has again fallen short of offering any real explanation as to just how “close” to selling out the Surface 2 and Pro 2 really are – nor have they indicated how many were on hand to order in the first place. As such, it’s hard not to see the situation with the same raised eyebrows as before and wonder if it’s another game of smoke and mirrors.
And if not, this is exactly what you get for crying ‘wolf’ the first time around!