Here’s a question – would all the social media hype and celebrity endorsements in the world encourage you to spend $500 on a pair of basketball shoes?
Evidence would seem to suggest that as far as most of you are concerned, the answer is a big fat…nope!
That’s the way things are looking right now, following a rather unfortunate plummet back to reality for one ‘Big Baller Brand’ after the kind of social media hype that seemed to map out a success story in the making.
If it somehow slipped you buy, Lonzo Ball took to the virtual airwaves last week to reveal the latest creation his family’s Big Baller Brand was about to unleash on the public. Said creation was a new pair of basketball shoes, selling for a rather OTT price of $495 per pair. And so confident was father of the family, LaVar, that he even took to social media with something of a challenge.
“If you can’t afford the ZO2s,” he wrote on Twitter, “you’re NOT a BIG BALLER!”
Of course, all the showboating in the world isn’t going to work wonders with those who simply don’t have the kind of spare cash LaVar was referring to. Unfortunately for him, not to mention the reputation of the brand in general, it seemed that those who could definitely afford the ZO2s didn’t have much intention of picking them up, either.
Having been initially pegged as a guaranteed best-seller in the making, analytics would seem to suggest that a relatively paltry 500 pairs of the sneakers have so far been sold. This, during the period when they should in fact be selling at the fastest rate they are ever likely to.
The social media hype continued for a while after sales started, with a fair few athletes and celebrities sharing pictures of their order conformations online. But at the same time, just as many people found the price tag preposterous and let-rip online with their own colorful thoughts and opinions.
It seems that as far as the American public goes right now, all the hype in the world can’t take the shine off affordable sports shoes and plenty of change from the $500 you’d rather not blow on a whim.